INTERSEC Dubai, United Arab Emirates

The largest and most influential security and fire protection B2B exhibition in the Middle East and North Africa (MENA) region , is also one of the world's top security and fire protection exhibitions. Relying on Dubai's geographical advantages, it radiates the Middle East, Africa, South Asia and European markets. It is the core hub for global security and fire protection companies to explore the Middle East and African markets. It has been deeply involved in the industry for decades and has both professionalism and international influence.

1. Basic information of the exhibition

• Full name of exhibition ：Intersec Middle East (Dubai International Security, Fire and Industrial Protection Equipment and Technology Exhibition)

• Holding cycle : Once a year, the exhibition has a stable rhythm, which facilitates enterprises to continue to layout the Middle East and African markets and accumulate high-quality cooperation resources.

• Class of 2026 : January 12-14, 2026 (successfully held, with a new high in scale and number of visitors)

• Class of 2027 : January 11-13, 2027 (officially determined time, you can plan your exhibition and exhibition itinerary in advance)

• Exhibition hall location ：Dubai World Trade Center (DWTC) is the core exhibition hall of Dubai with complete supporting facilities and convenient transportation.

• Detailed address: Sheikh Zayed Road, Dubai, UAE (close to Sheikh Zayed Road, the main road in Dubai, with a strategic location and high recognition)

• Sponsor : Messe Frankfurt (Messe Frankfurt, Germany), a world-renowned exhibition organizer, relies on its rich experience in organizing exhibitions to ensure the professionalism, standardization and global influence of the exhibition.

2. Exhibition introduction

INTERSEC Dubai is the "wind vane" of the security and fire protection industry in the Middle East and North Africa. It is also an important platform for global security and fire protection technology exchanges, product procurement and business cooperation. It focuses on the six core sectors of security, fire protection, intelligent security, industrial protection, emergency rescue and network security, covering the entire industry chain and accurately connecting global supply and demand.

The core positioning of the exhibition is to build an efficient connection bridge for global security and fire protection manufacturers, suppliers, system integrators, engineers, government agencies, and military and police purchasers. Relying on Dubai's advantages as a logistics, financial, and trade center in the Middle East and Africa, it helps companies quickly enter the Middle East and Africa market. Infrastructure construction in the region continues to advance. There is a strong demand for security and fire protection products in the commercial, industrial, and civil fields, and there is a high acceptance of high-end products, and the market potential is huge.

Scope of exhibits (full coverage, highlighted, and in line with market demand)

• Security: video surveillance, AI intelligent analysis, biometric identification, access control and entrance and exit control, anti-theft alarm, perimeter protection, building intercom, smart home security, security system integration

• Fire protection: fire extinguishing equipment, fire detection and alarm systems, fire protection systems, emergency rescue equipment, personal protective equipment (PPE), fire protection engineering and operation and maintenance services, fire protection training solutions

• Industrial protection: labor protection supplies, high-altitude protection, industrial testing equipment, safety management systems, hazardous chemical protection equipment, explosion-proof equipment

• Network security: data security, network protection, information security solutions, Internet of Things security, emergency communication equipment

• Emergency rescue: demolition tools, rescue communication equipment, first aid equipment, emergency lighting and evacuation indication systems

Concurrent activities (rich and diversified to enhance the added value of the exhibition)

The exhibition will hold industry summits, professional technical forums, new product launches and procurement matchmaking sessions at the same time, bringing together global security and fire protection industry elites, local government security departments, military and police units and core buyers to interpret the security and fire protection market policies in the Middle East and Africa and share cutting-edge technological achievements, helping exhibitors to quickly understand local market demands, industry trends and policy norms. It also provides one-to-one precise docking opportunities for both supply and demand parties, improves the efficiency of exhibitions and exhibitions, and quickly expands the brand's exposure and influence in the Middle East and African markets.

3. Scale and number of visitors (actual measurement data of 2026 session, accurate reference)

• Exhibition area: approximately 65,000 square meters, covering multiple exhibition halls in Dubai World Trade Center. The exhibition area is clearly planned and classified, making it easy to view the exhibition and display the exhibits.

• Exhibitors: 1,200+, from 60+ countries and regions, covering global security and fire protection leading companies and small and medium-sized innovative companies. Among them, the Chinese pavilion is outstanding in scale, with nearly 300 Chinese companies participating in the exhibition, with an exhibition area of ??over 4,000 square meters, and is one of the core overseas pavilions of the exhibition.

• Professional audience: 50,000+ people, mainly professionals from the Middle East and Africa, covering government security departments, military and police units, engineering companies, builders, industrial enterprise purchasers, dealers, system integrators, etc. At the same time, it attracts overseas buyers from 80+ countries and regions around the world to attend the conference. It is highly internationalized and has precise procurement needs.

• Additional explanation: The number of visitors to the 2026 exhibition increased by approximately 8% compared to the previous one, with the proportion of engineering contractors and government purchasers increasing significantly, reflecting the strong demand for security and fire protection products in the Middle East and African markets.

4. Ticket prices (reference for the 2027 session, the same as previous sessions, the rules are clear, and reservations can be made in advance)

• Applicable people: Only open to professional audiences over 18 years old. Not open to the general public , must meet relevant professional qualifications in security, fire protection, engineering, procurement, military and police, government agencies, etc. to ensure the professionalism of the exhibition

• Online registration in advance: free (registration can be completed through the official website of the exhibition or authorized cooperation platform. The process is convenient. You need to fill in personal and company-related information and submit professional qualification review. After passing the review, you will be eligible for free admission). After successful registration, you need to keep the confirmation information for easy admission verification.

• On-site ticket purchase: 200-300 dirhams/person (approximately RMB 380-570 yuan). You must present your personal business card, passport or company-related documents on-site. You can purchase tickets after completing identity verification. It is recommended to register online in advance to save time and cost.

• Additional note: After successful registration, you can participate in various technical forums, new product launches and other activities held during the same period of the exhibition for free without additional payment.； Tickets are only for admission during the exhibition and are non-transferable and non-refundable.

5. Transportation guidance (fitting with Dubai’s local transportation characteristics, divided into method explanations, convenient and easy to understand, and adapted to the needs of visiting/participating exhibitions)

1. Airline (the most convenient, recommended first, suitable for overseas visitors)

• Arrival Airport: Dubai International Airport (DXB) is the core airport in Dubai, with routes covering the world. You can quickly go to the exhibition hall after arrival. It is also the first choice for most exhibitors and visitors to arrive at the airport. There are more than 7,000 flights to and from 260 destinations around the world every week, among which Emirates and Flydubai are the most popular airlines among exhibitors.

• Airport→Exhibition Hall Transportation:

• Taxi/Uber/Careem: The journey takes 15-25 minutes and costs about AED 50-80. The pick-up and drop-off points are concentrated at the main entrance of the Dubai World Trade Center. The driver is familiar with the location of the exhibition hall, which is convenient and efficient. You can also reserve a taxi in advance through the DTC smart application

• Metro: The Airport Red Line goes directly to the World Trade Center station. After getting off, you can walk for 3 minutes to the entrance of the exhibition hall. It is cheap (about 5-10 dirhams), convenient and environmentally friendly. The Dubai Metro is clean, tidy and equipped with air conditioning. It is a very cost-effective way to travel. You need to use the Nol card to ride, which can be purchased at any subway station.

• Airport bus: Take the airport bus to the city, then transfer to the subway or taxi to the exhibition hall. It is suitable for visitors with a limited budget. Dubai's public transportation enjoys high government subsidies and affordable fares. The average fare is only about US$1.10, which is much lower than other international metropolises.

2. Intra-city transportation (convenient and flexible, suitable for local and surrounding visitors)

• Metro: The Dubai Metro Red Line leads directly to the World Trade Center station. You can reach the entrance of the exhibition hall immediately after exiting the station. No additional transfer is required. It is the preferred mode of transportation for viewing/participating in the city. The subway is driverless and runs about every 5 minutes. It has high traffic efficiency. There are special areas for women, the elderly and the disabled in the station, and it is equipped with on-board WIFI.

• Bus: Take Dubai's local bus routes A1, A2, 50, etc., directly to Dubai World Trade Center Station. After getting off the bus, you can walk for 5 minutes to the exhibition hall. Most bus shelters are fully enclosed and air-conditioned, which is comfortable and convenient. You can check real-time schedules and routes through the Dubai Bus APP

• Taxi/online taxi-hailing: Taxis have a wide coverage in Dubai. You can take a taxi to the exhibition hall at any time. Taking a taxi from the core areas of Dubai (such as Dubai Mall and around the Burj Al Arab Hotel) to the exhibition hall takes about 10-15 minutes and costs about 30-50 dirhams.； Online car-hailing (Uber/Careem) can be placed directly using overseas accounts. It is easy to operate and is one of the popular local travel methods.

3. Self-driving (suitable for visitors traveling by self-driving, complete facilities)

• Navigation guide: The exhibition hall is close to Sheikh Zayed Road (E11 Sheikh Zayed Road, the main road in Dubai). You can directly navigate to "Dubai World Trade Center (DWTC)". Dubai's road network is complete and an intelligent transportation system has been introduced. The traffic efficiency is high and you can easily travel through various areas of the city.

• Parking information: The exhibition hall is equipped with a large paid parking lot with sufficient parking spaces. The charging standard is about 20-30 dirhams/day. You can arrive in advance to seize a parking space.； At the same time, Dubai also provides vehicle rental services priced by the minute to further enrich travel options. Self-driving requires an international driver's license and a domestic driver's license. For details, please consult your country's embassy or consulate in Dubai.

4. Cross-city transportation (suitable for visitors traveling from surrounding cities such as Abu Dhabi)

• Self-driving: Take the E11 Sheikh Zayed Road and drive from Abu Dhabi to the Dubai Exhibition Hall. The drive takes about 1.5 hours. The road conditions are good and the facilities along the way are complete. Dubai and the surrounding emirates are connected through a complete highway network, making travel convenient.

• Intercity bus: Take the intercity bus from Abu Dhabi Central Bus Station to Dubai Central Bus Station, then transfer to the subway or taxi to the exhibition hall. The journey takes about 1.5-2 hours. The cost is low and suitable for visitors with limited budget.

Supplementary transportation and exhibition viewing precautions (practical and necessary to avoid travel and exhibition risks)

1. If you go to Dubai to attend a conference/visit an exhibition, you need to apply for a Dubai visa in advance (you can apply for a tourist visa or a business visa) to ensure that the validity of the visa covers the entire exhibition.； When entering the country, you must carry your business card and exhibition invitation letter (related to exhibition/visiting) with you, and clearly state the purpose of participating/visiting the exhibition to facilitate smooth entry.

2. The local currency of Dubai is the dirham (AED), which can be exchanged for a small amount of cash domestically in advance or bound to an international credit card to facilitate payment of transportation, parking, etc.； At the same time, most places in Dubai support credit cards and mobile payments, so you don’t need to carry a large amount of cash when traveling.

3. Dubai has a tropical desert climate. The climate is relatively comfortable during the exhibition (January), but you still need to pay attention to sun protection.； The exhibition hall is equipped with rest areas and dining areas, where you can replenish water and rest at any time. The exhibition hall has complete supporting facilities and can fully meet the needs of exhibitors and visitors.

4. During the exhibition, there will be heavy traffic around the exhibition hall, especially during the daily opening and closing periods. It is recommended to plan your travel time in advance to avoid peak hours.； Give priority to public transportation such as subways and exhibition shuttle buses to reduce congestion.

5. For the transportation of exhibits, it is recommended to entrust a professional logistics agency to plan transportation routes in advance and prepare relevant customs declaration documents (such as ATA carnets) to ensure that exhibits arrive at the exhibition hall on time and avoid affecting participation in the exhibition.； At the same time, you need to understand Dubai’s local customs policies to avoid risks in exhibit transportation.

6. Public transportation in Dubai is free for children under 5 years old. Students and senior citizens can enjoy preferential prices. If you are traveling with relevant people, you can learn about the preferential policies in advance.； When taking public transportation, you must abide by local etiquette, do not make noise, and do not throw away garbage carelessly.