Sao Paulo Fire Protection Exhibition (FIRE SHOW), Brazil

The largest and most professional fire protection and safety exhibition in South America is the core platform for entering the fire protection market in Brazil and Latin America.

1. Basic information of the exhibition

• Exhibition name : Sao Paulo International Fire Protection Exhibition (FIRE SHOW), Brazil

• Holding time：May 19–22, 2026

• Holding cycle：Once a year

• Exhibition hall location：圣保罗博览中心（S?o Paulo Expo）

• Exhibition hall address ：Rodovia dos Imigrantes, Km 1.5 – Vila água Funda, S?o Paulo – SP, Brazil

• Sponsor : Reed Exhibitions Alcantara Machado (Reed Exhibitions Brazil)

2. Exhibition introduction

FIRE SHOW is South America's largest and most influential fire and safety professional exhibition , focusing on the entire industry chain of fire protection technology, emergency rescue, and safety protection. Exhibit coverage:

• Fire vehicles, fire extinguishing equipment, automatic sprinkler/gas fire extinguishing systems

• Fire alarm, intelligent detection, emergency lighting and evacuation instructions

• Personal protective equipment (PPE), rescue tools, demolition equipment

• Industrial safety, hazardous chemical disposal, fire engineering and system integration

• Fire training, emergency management, smart city security solutions

The exhibition brings together professional buyers from Brazil and Latin America, North America, Europe and Asia, and is the first choice platform to develop the fire protection market in Brazil and Latin America.

3. Scale and number of visitors (refer to the previous session)

• Exhibition area：35,000 ㎡

• Exhibitors：500+ homes , from 30+ countries

• professional audience：30,000+ visitors

• core audience : Fire departments, engineering companies, builders, industrial enterprises, government agencies, military and police units

4. Ticket price

• Register online in advance：free (Professional qualification review required, only for fire protection/security/engineering/purchasing professionals)

• On-site registration and ticket purchase：R$ 150–250/person (approximately RMB 45–75)

• Open objects：Open to professional audiences only, not open to the general public

• Admission requirements : Must bring business card, passport or company ID

5. Traffic guidance

1. Airplane (most convenient)

• Arrival at the airport : Sao Paulo Guarulhos International Airport (GRU), Sao Paulo Congonhas Airport (CGH)

• 瓜鲁柳斯机场 → ??S?o Paulo Expo：

• Airport bus + subway/taxi: approx. 60–90 minutes

• Taxi/online car-hailing: approx. 40–60 minutes , cost approx. R$ 150–250

• 孔戈尼亚斯机场 → ??S?o Paulo Expo：

• Taxi/online car-hailing: approx. 20–30 minutes , cost approx. R$ 80–120

2. Subway/Bus

• subway: Green Line (Line 2) to Vila Prudente Station , transfer to bus or taxi, approx. 15 minutes

• Bus: Direct access from multiple lines Sao Paulo Expo site, such as 287、302、312 wait

3. Self-driving

• The exhibition hall is located in the south of Sao Paulo, with direct access from the highway

• The exhibition hall has Large paid parking lot：

• Small car: R$ 45/day

• motorcycle: R$ 25/day